https://d2slcw3kip6qmk.cloudfront.net/marketing/press/images/template-gallery/flyer-promotion-0@2x.jpeg

size: 1440*1016

  This flyer is a winter gear promotion that clients can save 60% on all winter gear. The images used in this flyer are a realistic person with winter gear and two rectangle icons. The realistic person image implies that this online outlet has winter gear for sale, icon on left emphasizes the quick link for shopping online and icon on right bottom emphasizes the name and slogan of this outlet.

  The designer also blurs background to highlight the text content and images. On the other hand, this blurred background seems like the outside of a cold winter with heavy frog, it implies the high quality of gear on sale imperceptibly.

  In addition, designer chooses similar warm color with jacket on person to fill in two icons to make readers feel a little warmer in this cold winter. Perceive seriously, the icon shows on the right bottom was separated in two pieces and filled with two different colors like colors on gear, it formulates a cohesive style with realistic picture to make this flyer a harmony whole.

  In my opinion, flyers always use realistic or distilled images to make the flyer more authentic and clearly convey the original purpose to readers or clients. Blurring the background to highlight background is also the common operation in flyer design.

  Before design a flyer, I think designer should make sense about the purpose and other features of items which may appear on flyer at first. Then designer should consider about how to design a friendly layout to optimize promotion.

  In addition, designer should choose or create dedicated images accustomed to the purpose of flyer and make sure text contents occupy the dominant position in order to highlight appeal information for drawing attraction. Finally, designer should arrange all components appropriately to formulate a harmony whole for friendly view.